Buying a high-quality printer for your small business, on one hand, is an enormous up-front cost, and, on the other, it is necessary to keep up with business demands and competitor output. If you’ve been struggling with a low-end printer or even outsourcing your printing jobs, you know how frustrating an endeavour either of those options is. Small business owners just like you who lease their printers through Global Document Solutions find they save a surprising amount of money and get back what’s most important to them – time.

Why Is a High-Quality Printer So Important?

If you’re considering buying a low-end printer just to “get by,” consider the frustration and wasted time that’s setting you up for. The printers you get at an office supply store aren’t equipped to handle the needs of your business and don’t produce the quality your customers will expect from a professional. Here are some reasons to invest in a high-quality printer:

  • Quality marketing materials are the first impression of you a potential customer gets.
  • Impeccably printed collateral catches the eye of consumers and compels them to read the material.
  • What you print and put out into the world is a reflection of your brand.
  • If what a potential, off-site consumer is seeing is your printed material, your services and products will be judged on that alone.
  • Poor quality reflects an amateur mindset, but high quality says you’re a professional.
  • Running out of toner or ink every month is time-consuming, frustrating and expensive.
  • Waiting for a slow printer to warm up and complete a job wastes your precious time.

Knowing why high-quality printing is so important doesn’t have to fill you with the stress of wondering how you’ll come up with the huge up-front cost of buying a professional printer. Leasing a printer allows you to have the latest professional equipment while only taking on a manageable monthly payment. Not all leasing companies are created equal, so be cautious when entering into a lease agreement.

Here are some tips on what to look for when you’re ready to lease a printer for your small business.

Find A Collaborator

It’s important you choose the right printer for your specific needs. Be wary of companies that want you to have the biggest and most technologically advanced printer, no matter what your actual printing needs. You want to work with a company that will help you figure out your actual requirements and match the right solution to those specific needs.

Knowing how many prints per month you need of both black & white and colour will guide you to the right printer and the right monthly plan. A reputable company can help you identify those needs.

Look for a Flexible Company and Agreement

You’ll want to ask the leasing company what happens if your business needs an upgrade or to downsize while you’re still in your current lease agreement. Be careful that you won’t be on the hook for the remainder of your agreement and then forced to start a brand new one from scratch. Talk to the company you’re about to enter into business with about the flexibility in their plans.

If you’re on a really tight budget, see if they offer deals on secondhand printers. This can be a great way to still have quality printing capabilities while paying a fraction of the price. If you need to trade in your old printer, some companies will offer cash for your equipment.

Quality Of Printers

This is something you shouldn’t have to do a ton of research on. A quick Google search will let you know if they’re using the latest technology and brands or the old go-to names. Ask why they’ve chosen the brand they have and do a bit of your own research. You might be surprised by which printer brands are now considered top of the line.

Look for a Company Built on Relationships

You want a company that’s going to see your lease agreement as a relationship, not a transaction. You’ll be able to tell if that’s how they conduct business by the client testimonials on their site and reviews left by customers.

You can also get a feel for this by the overall tone of their site and in your initial conversation. Are they looking to help you grow your business, or do they just want you to have one of their printers? The best companies will understand the value their products and services bring to your business and be able to illustrate that to you.

Global Document Solutions

Our business is built on developing and maintaining relationships with our customers. We don’t have a one-size-fits-all lease agreement because we know your business is uniquely yours. We have multiple options based on the amount of printing you do and even offer a “pay as you colour” printing agreement. Why should you pay the price for a full-colour print when you’re only using it on your letterhead? You shouldn’t.

Companies spend an average of 3 per cent of their total earnings on print and document management. But, with an effective managed print strategy, you can decrease those costs by nearly 40 per cent. We’ll find the perfect plan for you and get you well on your way to giving your extra time and saved money back to what matters most – your business.